From New York to Shanghai, the luxury brand Fendi lights up the cities!

For the end-of-year celebrations, the Italian brand Fendi illuminates the world's largest cities, including Shanghai. How ? Thanks to a series of extraordinary light activations!

Luxury House Fendi rolls out massive outdoor advertising (OOH) for the holidays

This year, Fendi has seen things big! Far from contenting itself with displaying its logo on 45 giant screens in Times Square, New York; the LVMH label is now displayed in several cities in China. Its light activation continues in particular in Shanghai, in the Bund district. The brand has adorned several buildings with its iconic yellow logo. The goal? Evoking the sunset and above all celebrating a year described as “fantastic” by the Artistic Director of the Men's collections of the House, Silvia Venturini Fendi.

Indeed, Fendi has multiplied its collaborations in 2021. Note that the Italian brand has worked with Arena and Rimowa. She also hosted two drops with Kim Kardashian's brand Skims; and a first fashion show with designer Kim Jones. Finally, Fendi surprised its community by carrying out a creative swap with the luxury house Versace.